AGENT FOCUSED

Traditional

Brick and mortar brokerages were the original first wave of brokerages.  Think Coldwell Banker, Re/Max, Century 21, Berkshire Hathaway, Intero, KW and the many independent offices.  They paved the way for how agents and offices structured themselves for decades.

 

They charge a traditional commission percentage split, along with a 7-8% franchise fee, and usually other fees that often meet or exceed the commission split costs.  What is surprising is the number of agents that are not aware of how much they actually are paying beyond their splits. 

 

$2-3K annual E&O fees are becoming common as well, whether the number of closed transactions is 0 or 100.  These brokerages have lost ground with other brokerage models that have proliferated in recent years.

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Current Generation Brokerages

Discount brokerages, flat-fee offices, salaried agents and independent online brokerages are among the current brokerage models.  They have been successful in carving out a significant market share from the traditional structure.  Agents and clients alike were open to the disruption, even before the term "disruption" was a thing.

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They wanted something different and were tired of the status quo.  Second-waves of any industry build upon what has worked in the past.  In the case of real estate, what clients and agents wanted, and what has worked out well, was being voiced. 

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HomeSmart Bay Area is the Next-Generation of Agent Focused Brokerages

We listened to the industry.  Agents work hard and as a result, want more income and benefits.  Many feel the cuts in their commission in exchange for the hard work they do and the many hours they put in are lopsided.  And so, most feel they have not received the fruits of their labor.  We at HomeSmart are changing that.

 

HomeSmart Bay Area has conceptualized a brokerage model designed for agents to earn more money while also running a smooth, cost-efficient and prolific business with our RealSmart Agent platform.

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Questions are common when considering real estate brokerages.  Whether the fees are too high or the tools needed to succeed are available, curious about broker support, or trying to draw up a purchase contract, We provide the professional real estate infrastructure agents need.

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Commissions & Fees

Our company is unique and progressive because we offer true 100% commission splits.  

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HomeSmart Bay Area offers a simple, straightforward "transaction fee" structure.  Agents are not charged additionally for E&O insurance, franchise fees, or any other fees normally charged by other brokerages.  

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And keep in mind that we are NOT a "discount brokerage".  We are a full-service, full-commission firm that charges the full commission to our clients.

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Flexible

Agents are provided with the advantage of working from their home offices.  In doing so agents run a business that is both cost-efficient and independent, saving money and gaining flexibility.

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End-to-End Online Agent Platform - "RealSmart Agent (RSA)"

Sales & Marketing Tools

HomeSmart Bay Area uses our own proprietary technology platform to bring industry leading tools to our Associates. Our technology is fully designed in-house by HomeSmart and only used by Homesmart offices. 

 

RSA brings together valuable tools such as an online marketing design center, listing presentations, CMAs and sales management systems (TMS & CRM)  and make them available to our Associates free of additional charges.

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Tools can be cost restrictive or prohibitive for the individual agent or small, independent brokerage to employ.  And with tools that other brokerages use,  those costs are passed down to their agents through higher splits, fees and charges.

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Ours are provided to our Associates at no additional cost.

 

See the Technology & Tools page for details.  

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